About The Problem
There are many ways to write an about page, but one of the most effective is to start by describing the problem(s) that you ideal client has. This not only shows the prospective client that you understand their pain, but it puts them in touch with that pain and makes them more likely to listen when you offer a solution.
About The Solution
Next you want to give an overview of how you can help them. This doesn’t have to be long – you can link off to your services page or individual sales pages for all the details. The aim here is just to show visitors that you know how to help them – just include the name of what you offer and a few key benefits.
About You
Finally, you want to bring in the personal aspect. There are plenty of other people out there offering the same (or very similar) solutions to you, so why should they buy from you? Well, most people will buy from someone they feel they have a connection with, so show them what makes you tick.
